Customer service isn’t just about face to face communication between smiling sales associates and customers anymore.
Since 2.6 billion people now have high-powered mobile devices within arm’s reach at all times, the true game-changer in customer service is now mobile apps.
Firstly, your app won’t be merely a human being, subject to mood swings and poor performance.
And, through a solid mobile presence, you’ll always know you’re presenting to the customer the same face – an interface geared specifically to provide them with the best experience of studying and deciding whether they want to buy your product.
In fact, the vast majority of marketers see their apps as a means to primarily improve customer service.
Without sounding creepy, your business is always with your customer. (Okay, maybe there’s no way around that one.)
But think about it. If a person hears about your app in the middle of the night and wants to get information ASAP, all they have to do is turn on their device and download your app. Later, when a thought pops into their head that they should buy your product, they can do it immediately, without having to wait for regular business hours when normal human beings are awake.